What is Mad World Summit 2019?


Mad World is Europe’s only solutions-focused conference and exhibition with a clear mission: to eradicate stigma and spark a new era of mental health and wellbeing in the workplace.

We live in a “mad world”, an anxious world. Changes in the workplace are happening faster than ever before, digital disruption is the new norm, performance is the always-on aspiration, and the pressure is on to raise productivity.

Ambitions have never been greater. But with stress running high, energy levels low and a potential mental health crisis looming, there’s a growing sense of urgency about mental health pervading the business world.

Smart leaders recognise that mental health underpins business continuity, agility and performance, and that investing in mental health brings sustainable competitive advantage - for individuals, corporations and shareholders. Yet despite the best intentions and raised awareness, many organisations lack coherent, practical strategies that will create a real impact.

Responding to this need, we bring all the best minds together to move beyond the “why” to the “how” and get down to purposeful business.

Mad World Summit is a stimulating meeting of minds - blending commercial imperatives with the millennial mindset and practitioner expertise. Together, at the heart of a pragmatic and open discussion, Mad World Summit enables insight, exchange and action.

We combine best-practice learning with the most exciting ideas driving future innovation. Topics to be addressed include:

  • Innovative leadership thinking and the evolving role of the CEO

  • Understanding the next generation of leaders

  • Mental health in the workplace: a 2020 vision of the future

  • Millennials: linking attraction, retention, wellbeing and mental health

  • Engagement matters in the multi-generational workplace

  • Creating an inclusive work culture and environment that enables employees to thrive

  • Prevention is better than cure: easing transition from education to employment

  • Getting boardroom buy-in: building the business case for mental health and wellbeing

  • Who should be responsible for driving health and wellbeing strategies in the workplace?

  • The elephant in the room: changing the way we manage performance

  • Maintaining momentum and moving to the next level of implementation

  • Employee Assistance Programmes: fit for the future

  • Mental health: the opportunity

  • How AI, data, VR, AR, Voice and Block Chain are impacting mental health and wellbeing strategy

  • Using digital innovation to manage the stresses of the fast changing workplace

  • What’s in the pipeline? Preparing for Gen Z’s mental wellbeing needs

  • Does every company need a Chief Happiness Officer?

Alongside the conference, the exhibition will bring together 35 solution providers. Here, over 1000 + attendees will be able to experience the latest solutions needed to implement lasting mental health strategies in the workplace.

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Event Feedback and Testimonials


“What a fantastic event! I had a great wander round. It seemed to be a roaring success and all the speakers that I saw were exceptional"

Kim Swift, Health and Wellness Manager, PepsiCO UK & Ireland


“Really glad and humbled to have been part of this extraordinary event on mental health, Mad World Forum in London October 9,2018

Kai Haas, Managerial Occupational Physician, Airbus


“Congratulations on such a successful 1st summit. I hope you are feeling very proud of what you achieved (and the many lives that you’ll improve/save as a result)"

Caroline Brown, Associate Director Europe Middle-East & Africa Nuclear & Power, SNC Lavalin Atkins


“Brilliant day at Mad World yesterday ahead of World Mental Health day. Lots of inspiration…”

Jane Pound, Head of HR, The Nursing and Midwifery Council


“Amazing collaboration of people from different areas of businesses”

Sharmila Kupfuwa, Occupational Health and Wellbeing Manager, Diageo


"I have never spoken at an event that’s had such high energy”

Becky Thoseby, Group Head of Wellbeing, Department for Transport 



Shaun Davis, Global Director of Safety, Health, Wellbeing & Sustainability, Royal Mail Group


“Congratulations! From what I saw and heard the event was a great success. It had a real buzz, and I was delighted to be part of it”

Dame Carol Black DBE, Principal, Newnham College and Expert Adviser to Public Health England and NHS England


“Mad World presented the perfect platform to drive forward fresh thinking and a positive narrative around mental health in the workplace. It achieved this in no uncertain terms. The energy and sense of purpose were palpable. A fantastic launch event that has laid firm foundations for real progress and collaboration, as we move forward together and harness the power of business on this vital topic. Delegates left feeling inspired and equipped to begin the conversations that will have a positive impact on mental wellbeing in their workplaces”

Geoff McDonald, Global Advocate, Campaigner & Consultant, Mental Health at Work


+44 208 720 64 39

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